Can we just talk about something real quick?
Let’s first talk about the fact that Beyonce just released an album at 12am on Friday, December 13th – with NO HYPE. No publicity, no stunt, no warning, no build up… no nothing.
No one knew that Queen B was about to drop a bomb as arguably one of the best – if not THE best – albums of 2013. No other musical artist has done this, “this” being one of the smartest “campaigns” for an album release. The rest of Hollywood is probably shaking her head right at this moment…
After the album drop, Queen B stated, “I didn’t want to release my music the way I’ve done it, I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
Along with this surprise album, Beyonce gives fans a list of 17 tracks to bounce too – including a music video for every track. This is probably B’s greatest holiday gift ever. Here are some of my favourites:
2. Yonce / Partition
3. Mine ft. Drake
5. No Angel
Full of confidence and sass, Bee really amped up the sexiness on this album. You can also get a sense that Jay-Z lent a hand to Beyonce on the self-titled album “Beyonce,” with tracks like “Drunk in Love” (which features Jay-Z) where B takes a shot at spitting her own rap game.
While the hype around the surprise album release was starting to sky rocket in the social realm, Beyonce casually uploaded a picture of cupcakes on her Instagram. The girl didn’t even blink at the millions she just made overnight. And all she’s sayin’ is “H-Town vicious, bow down bitches!”